Domino® Sugar is part of the Domino Foods, Inc. family of products which sells the nation’s best sugar brands.
Grocery, food service, industrial and pharmaceutical channels in the Americas, Caribbean, Europe, Middle East, India and Asia.
Branded cane sugar
Centralized consumer affairs management, reporting and fulfillment.
Domino Foods, Inc. is made up of a family of the nation’s best sugar brands: Domino, C&C and Florida Crystals. Together, these brands offer consumers across the country the best in quality and variety for all their sweetening needs. Previously, consumer affairs and inquiries for the brands were handled in a decentralized, informal manner which provided no metrics or reporting. Domino Foods was looking partner to support the Food Service and Specialty Products divisions with:
Marketing Alternatives understood from the beginning of its engagement with Domino Foods that the availability of accurate reporting and data management technology were nearly equal in importance to its ability to field consumer inquiries and fulfill coupon or recipe book requests. With that in mind, a customized application within our MARS (Marketing Alternatives Response System) was developed for tracking consumer issues by brand, product and lot code. This facilitated: